Activision saw value in King’s network of players, which when combined with its own would yield an audience of more than 500 million unique users each month - bigger than Twitter’s base. Yet the declining performance of Candy Crush and other King titles did not deter Activision from a deal, according to executives from both companies. (They rose 4 percent on the day, though the reason is unclear.) Shares in the company have fallen 30 percent below their offer price, closing on Monday at $15.54 each. The Business of E-Sports : Despite competitive video gaming’s growth and appeal to the young consumers, traditional sports owners who have invested in the industry say the money has not followed. Microsoft-Activision Deal: Federal regulators have sued to block the $69 billion acquisition of the video game maker, but Microsoft is gambling on its “nice guy” strategy to close the megadeal.Epic Games : The creator of Fortnite agreed to pay $520 million over charges that it illegally collected children’s data and duped users into unwanted purchases.Instead, it attracted an unexpected demographic: absentee students. A Video-Gaming School: Japan’s first e-sports high school thought it would turn out pro gamers.
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